Marketing Departments
You’re no stranger to marketing a brand in a competitive marketplace.
To make sure your efforts are successful, you recognize the need for more robust content support.
We partner with your in-house team (even if that’s a team of one!) to seamlessly execute your brand and content strategy. We adapt to your tools and systems, and work with key stakeholders to fill in gaps.
The result?
Powerful on-brand content that engages your audience, builds loyalty, and enhances your marketing efforts.
If you need to…
Cement your status as an industry or category winner
Refine your messaging to reach the right audience with the right words
Create superior written content that enhances your marketing efforts
…then we can help!
Services for Established Brands
Website Copy
Your website is the centrepiece of your brand’s storytelling efforts. We ensure it creates an immediate and strong connection with your audience.
Blog Posts
Blogs are an opportunity to educate and inspire your audience in your unique brand voice. We provide on-brand blog posts that captivate and connect.
Email Content
One of the best places to reach your audience is directly in their inbox. We create engaging written email content that makes them want to click and learn more.
Case Studies
Have a great example of how your brand has made a difference? We’ll help you put it all together with case studies that make people say, “That’s what I need.”
Á La Carte
Need something that we haven’t mentioned? We’re here to support you with writing projects large and small. Get in touch today to start the conversation.
Testimonials
“We had a fantastic experience working with Wordplay. The communication with the team was clear and responsive, which made the entire process run smoothly. The quality of the content was excellent, only needing minor (or zero) revisions. The onboarding process was thorough and a great way to kickstart the partnership and make sure we are aligned in our goals. Great quality and great customer service!”
“Wordplay Creative was an integral part of our advertising operations. With the trust and confidence of quality subcontractors supporting us, we were able to scale our operations and increase our daily newsletter subscribers from 70,000 to over 100,000 in under a year. Wordplay in particular provided nimble, responsive copywriting support; they were easy to work with, reliably met deadlines, and identified opportunities to streamline our internal processes. Thanks, Wordplay!”
“I contracted Victoria in early 2021 to support Ethical Bean’s website refresh and transition to e-commerce. Ordinarily I would handle the copywriting myself, but as strategic priorities increased it became imperative for me to find a reliable copywriter I could trust with the Ethical Bean tone of voice. Victoria impressed me with her deep, almost intuitive understanding of the Ethical Bean brand, and she was able to really complement the website copywriting process with strong, on-brand writing. I decided to hire her for our email newsletter content as well, and she really shone with our values-driven content. I would hire Victoria and Wordplay Creative again in a heartbeat.”
“We’ve been working with Wordplay Creative since January 2021. Since then, they’ve provided nimble and consumer-centric copywriting that represents the voice of the Ethical Bean brand across the brand key channels including website, newsletters, and social. Victoria shows a genuine interest in understanding the Ethical Bean brand foundation, the various key partners that we are working with and the audience we are trying to talk to. As we operate in an extremely saturated marketplace, having a subcontractor who is able to demonstrate a good balance of strategic thinking & being audience-centric and put together copy that is able to cut through the noise has been a game changer.”