Ignite your audience.
Wordplay Creative is a leading copywriting studio
based in Vancouver, British Columbia, Canada.
We elevate branding and marketing through powerful written content
that creates connection and makes you the obvious choice.
Every brand interaction is an invitation
for your audience to connect with something
greater than themselves.
When done well, your brand ends up right where we think it should be…
…living rent-free in your audience’s head.
When you arrive at this place—where your
audience begins to clearly picture your product,
service, or experience in their daily life—
you’ve won.
We help you get there.
Great copywriting is synonymous with quality, detail, and purpose.
It keeps you one step ahead of the competition.
Great copywriting is synonymous with a greater brand experience.
It triggers your audience’s trust, desire, and sense of necessity.
Great copywriting is Wordplay Creative.
Our Mission
We ignite audiences through precise, undeniable storytelling that propels you to the forefront of human thought and desire.
Our approach combines in-depth knowledge of branding, storytelling, sales psychology, and customer service.
Our Vision
We seek to use language to create a permanent
emotional imprint in an impermanent world.
Life is too short for mediocrity. Our writing creates lasting impact and value, in turn making a positive difference.
Shared
Goals
Our Values
We build long term, mutually beneficial relationships with like-minded clients. Your goals are our goals.
Executed to
Perfection
Great writing starts with thoroughly understanding your needs and not stopping until we get it just right.
IQ + EQ =
Success
Successful brands are articulate, balanced, and insightful—the right balance of head and heart.
People
First
Doing business means treating each other with respect and kindness, always. Success is better together.
Our Team
We are
multi-passionate
and intellectually curious
by nature,
and we love nothing more
than a well-crafted brand story.
Victoria Cowan
Founder & Director
A people person in the truest sense, Victoria has the uncanny ability to bring energy, intention, and insight to every interaction. Combined with 10+ years of multidisciplinary writing experience, her infectious presence has helped quickly propel Wordplay Creative into the orbit of multi-national corporations and creative agencies across the globe.
Victoria’s professional writing career began as an Honours English student at the University of Saskatchewan. Her dedication to peer mentorship, community-engaged learning, and interdisciplinary research helped her become the province’s first ever recipient of the prestigious 3M National Student Fellowship. Bolstered by this momentum and a SSHRC grant from the Government of Canada, she relocated to Vancouver, BC to complete her Master’s in English at the University of British Columbia, one of the world’s top English departments.
A huge proponent of non-linear career paths, Victoria’s career includes a tapestry of management and tech roles with companies like Shopify, Lush Cosmetics, and more. She attributes these environments to fostering her interest in branding and marketing.
Since founding Wordplay Creative in 2020, her writing has been trusted by The Kraft Heinz Company, Vendasta, Scribd, and more. In addition, she has worked closely with numerous creative agencies, tech companies, and professional service providers, who consistently praise her abilities to interpret and distill complex material into approachable and engaging written content.
When Victoria is not at the helm of Wordplay Creative, she can be found cuddling with her Wheaten Terrier, binging Netflix, or talking about her identical twin.
Anthony Cenerini
Operations & Development
Anthony is a multi-disciplinary creative professional and entrepreneur who excels at the intersection of business operations, sales, and people management.
Prior to signing on as co-director in 2022, Anthony provided foundational support to Wordplay as a trusted advisor and business consultant. In a copywriting capacity, his precise work has been featured by a variety of automotive, technology, and business leaders in Canada, including Dilawri Group of Companies, Mercedes-Benz Vancouver, The Peak Media, and Attendease.
Anthony’s business acumen comes from 10+ years of developing and running his own businesses. Simultaneous to supporting Wordplay, he owns and operates a professional commercial recording and music production studio. His experience mentoring and advancing emerging musical talent reflects his acute understanding of marketing, branding, and positioning.
When he isn’t improving Wordplay behind the scenes or nurturing creative projects in the studio, Anthony can be found behind the drum kit as a founding member of the two-piece rock band BIG FUZZ. He’s also a proud dog dad and die-hard Winnipeg Jets fan.