Ignite your audience.
Wordplay Creative is a leading copywriting studio
based in Vancouver, British Columbia, Canada.
We elevate branding and marketing through powerful written content
that creates connection and makes you the obvious choice.
Every brand interaction is an invitation
for your audience to connect with something
greater than themselves.
When done well, your brand ends up right where we think it should be…
…living rent-free in your audience’s head.
When you arrive at this place—where your
audience begins to clearly picture your product,
service, or experience in their daily life—
you’ve won.
We help you get there.
Great copywriting is synonymous with quality, detail, and purpose.
It keeps you one step ahead of the competition.
Great copywriting reflects a larger brand experience.
It triggers your audience’s trust, desire, and sense of necessity.
Great copywriting is Wordplay Creative.
Our Mission
We ignite audiences through precise, undeniable storytelling that propels you to the forefront of human thought and desire.
Our approach combines in-depth knowledge of branding, storytelling, sales psychology, and customer service.
Our Vision
We seek to use language to create a permanent
emotional imprint in an impermanent world.
Life is too short for mediocrity. Our writing creates lasting impact and value, in turn making a positive difference.
Shared
Goals
Our Values
We build long term, mutually beneficial relationships with like-minded clients. Your goals are our goals.
Executed to
Perfection
Great writing starts with thoroughly understanding your needs and not stopping until we get it just right.
IQ + EQ =
Success
Successful brands are articulate, balanced, and insightful—the right balance of head and heart.
People
First
Doing business means treating each other with respect and kindness, always. Success is better together.
Our Team
We are
multi-passionate
and intellectually curious
by nature,
and we love nothing more
than well-crafted writing that wins you more business.
Victoria Cowan
Founder & Director
A people person in the truest sense, Victoria has the uncanny ability to bring energy, intention, and insight to every interaction. Her infectious presence has helped quickly propel Wordplay Creative into the orbit of multinational corporations and creative agencies across the globe.
Her professional writing career began as an Honours English student at the University of Saskatchewan. Her dedication to peer mentorship, community-engaged learning, and interdisciplinary research helped her become the province’s first ever recipient of the prestigious 3M National Student Fellowship. Bolstered by this momentum and a SSHRC grant from the Government of Canada, she relocated to Vancouver, BC to complete her Master’s in English at the University of British Columbia, one of the world’s top English departments.
A huge proponent of non-linear career paths, Victoria’s career includes a tapestry of management and customer-facing roles with companies like Shopify, Lush Cosmetics, Adler University, Browns Socialhouse, Canucks Sports and Entertainment, and more. She attributes these environments to fostering her interest in branding and marketing.
When not at the helm of Wordplay Creative, Victoria can be found cuddling with her Soft-Coated Wheaten Terrier, binging Bridgerton, or talking about her identical twin.
Anthony Cenerini
Director & Operations
Anthony is a multi-disciplinary creative professional and entrepreneur who excels at the intersection of business operations, sales, and people management.
Anthony’s business acumen comes from 10+ years of developing and running his own businesses. Simultaneous to supporting Wordplay as a co-director, he owns and operates a professional commercial recording and music production studio. His experience mentoring and advancing emerging musical talent reflects his acute understanding of marketing, branding, and positioning.
When he isn’t improving Wordplay behind the scenes or nurturing creative projects in the studio, Anthony can be found behind the drum kit as a founding member of the two-piece rock band BIG FUZZ. He’s also a proud dog dad and die-hard Winnipeg Jets fan.
Every company has a story to tell.
Let us uncover yours.
Take your marketing efforts to the next level with superior written content that works for you.
Get in touch today for a free, no obligation consultation.