Case Studies
The
Challenge
The Peak is Canada’s premier 5-minute daily email newsletter about business, tech, and finance, trusted by leaders at Shopify, Uber, Deloitte, and more. In a growth spurt, The Peak approached us to support its advertising operations and to extend the capacity of its in-house team.
The
Solution
Following The Peak's specific tone of voice guidelines, we wrote compelling advertising placements for over 50 different third party advertisers in SaaS, fintech, and more. We provided nimble support and acted as a trusted extension of their in-house team to reliably meet deadlines and “wow” advertisers.
The
Result
Our agile support helped The Peak streamline and ramp up its advertising operations, ultimately allowing them to hire more in-house staff and grow their digital newsletter from 70,000 subscribers to over 100,000 within a year.
The
Challenge
Attendease provides foundational event registration software that helps successfully deliver great events at scale. To stand out from its competitors in the event tech space, they hired us to support brand repositioning, website copy, and execution of its SEO strategy.
The
Solution
First, we developed a deep understanding of the Attendease platform in relation to industry trends and competitors. We used this information to clearly articulate the company's unique differentiators through several blog posts. This helped continue to foster trust in the Attendease brand.
The
Result
Attendease was able to more strongly position themselves as an industry leader and rank better on search engines. Reinvigorated positioning and marketing efforts helped Attendease attract several new enterprise-level clients to their platform including AAA, ABB, and more.
The
Challenge
SOLVNT is a visionary creative agency based in New York City and Accra, Ghana. They brought us on to champion the copywriting for numerous branding projects with high-profile clients based in Ghana: a beach club resort, a luxury cigar lounge, a quick-service food restaurant, and a fertility concierge.
The
Solution
The process began with significant brand research and a competitive analysis for each of the four brands. After numerous interviews with SOLVNT's founder and their clients, we developed an acute understanding of the distinct tone of voice and personality for each brand, ensuring each project felt unique yet equally compelling.
The
Result
SOLVNT was able to focus on the big picture of brand building while trusting our team to execute the copywriting to a superior standard, thus empowering them to present the brands to their high-profile clients with confidence. SOLVNT’s clients were overjoyed with the writing, which they felt expertly captured their essence and mission.
The
Challenge
Matt Dolan is a top 1.4% realtor in the Greater Vancouver Area of British Columbia, Canada. He came to us because he felt his professional bio—which he often shared on LinkedIn and other real estate websites—ultimately didn’t reflect his personality, business’ growth to date, and outlook for the future. He wanted something that conveyed the strength of his real estate practice.
The
Solution
After learning about his goals and pain points, we learned that Matt’s most loyal clientele appreciate his no-nonsense approach to real estate, grounded in his years of experience as a journeyman electrician and in Canada’s oil sands. Thus, we crafted a custom professional bio for him that positioned him as an industry expert with deep experience in home renovations and trades.
The
Result
Matt was thrilled with his new bio, which he felt authentically reflected his competitive edge. Within a few weeks of sharing his new bio on his digital channels, he landed a client precisely because they liked how he described his approach to real estate. When there’s more than 14,000 realtors to choose from in the Lower Mainland, this is no small feat!