Clarify your message.
Own your narrative.

We're a Canadian content and communications consultancy that helps growth-focused companies build authority, connect with the right audiences, and drive measurable results.

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Trusted by leaders and teams at:

Strategic content for companies that want to lead, not follow.

Whether you need foundational messaging, website copy, or ongoing SEO/AEO content, we bring the thought and expertise to make it happen. No hand-holding required.

High-quality content production
you can
set and forget.

Here’s why clients choose to work with Wordplay Creative:


Less stress, more efficiency.

Your time is valuable.

AI tools are revolutionizing marketing—but leveraging them beyond generic, robotic-sounding output still takes time you don’t have.

Our experienced writers use AI intelligently to streamline the mechanical aspects of the writing process. More time for strategy, nuance, and creativity means higher quality, better performing content for you—without the hassle and frustration.


Agile & adaptable.

Get a productive content partner without ramp-up delays.

We hit the ground running. We’ve designed our onboarding process to get up speed on your company quickly, integrate with your existing systems and processes, and start producing content at the speed your business moves.


Reliable & proactive.

No missed deadlines. Minimal revisions. Proactive communication, always.

With years of experience and proven systems and processes, we champion your content needs from start to finish so you can focus on strategic priorities.

Plus, we handle everything with the consistency and transparency you'd expect from an internal team—minus the overhead.


Quality-obsessed.

We sweat the details others miss.

Every piece we write considers SEO/GEO best practices, conversion principles, UX, and consumer psychology.

We research thoroughly, fact-check for accuracy, edit for clarity, and refine until the content meets both your standards and ours.

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EXPLORE OUR SERVICES

What we do:

  • Foundational narrative work that sharpens how you talk about what you do and why it matters.of maintaining a content calendar yourself.

  • Authority-building content that ranks, resonates, and repurposes across channels.

  • Strategic messaging that clarifies your value and converts visitors into clients.

  • Proof-driven content that builds credibility and shortens sales cycles.

  • Relationship-building content that moves prospects through the funnel.

  • Polish and QC your in-house work.

View our work

Outcomes our clients typically see:

Increased organic traffic and engagement.
Stronger positioning in competitive markets.
Shorter sales cycles.

Plus, the confidence that comes from knowing exactly how to talk about what you do.

Increases in organic blog views,
like the 237% year-over-year growth we achieved for event management software EventUp.

Successful product and program launches,
leading to ambitious sales targets met for Adrian Per Content College.

Audience growth that supports long-term goals like scaling The Peak's newsletter from 70K to 100K+ subscribers in 1Y, preparing them for a successful $5M acquisition.

Since 2020, we've completed 45+ website copy projects and served 120+ clients—from early-stage startups to multinational teams across B2B SaaS, consumer goods, and professional services.

Professional headshot of Julia Falci, former Growth Marketing Manager of Attendease and current mindful business and leadership coach

Julia Falci, Former Growth Marketing Manager @ Attendease (now EventUp Planner)

“We had a fantastic experience working with Wordplay Creative. The communication with the team was clear and responsive, which made the entire process run smoothly. The quality of the content was excellent, only needing minor (or zero) revisions. The onboarding process was thorough and a great way to kickstart the partnership and make sure we are aligned in our goals. Great quality and great customer service!"

Professional headshot of Emily Oborne, Brand Manager for Kraft Hockeyville at Kraft Heinz Canada, in black and white

Emily Oborne, Brand Manager @ Kraft Heinz Canada

"I contracted [Wordplay] … to support Ethical Bean’s website refresh and transition to e-commerce. Ordinarily I would handle the copywriting myself, but as strategic priorities increased it became imperative for me to find a reliable copywriter I could trust with the Ethical Bean tone of voice. Victoria impressed me with her deep, almost intuitive understanding of the Ethical Bean brand, and she was able to really complement the website copywriting process with strong, on-brand writing. I decided to hire her for our email newsletter content as well, and she really shone with our values-driven content. I would hire Victoria and Wordplay Creative again in a heartbeat.”

Alex Blumenstein, co-founder of daily Canadian finance newsletter The Peak

Alex Blumenstein, Co-Founder @ The Peak

"Wordplay Creative was an integral part of our advertising operations. With the trust and confidence of quality subcontractors supporting us, we were able to scale our operations and increase our daily newsletter subscribers from 70,000 to over 100,000 in under a year. Wordplay in particular provided nimble, responsive copywriting support; they were easy to work with, reliably met deadlines, and identified opportunities to streamline our internal processes.”

Frequently Asked Questions
Content Writing & Copywriting Services

  • We're sophisticated, thoughtful users of AI tools. We leverage AI to streamline the mechanical aspects of the writing process and to create efficiencies when it comes to research, briefing, and iteration. But it's our years of marketing experience, critical thinking, and discerning taste that transform AI’s raw output into compelling content that truly connects with a given audience.

    To pull the curtain back a little, a quality blog post that checks all the boxes (for SEO/GEO, user experience, conversion optimization, etc.) takes our team 4-5 hours to create from start to finish, even with AI assistance. We go through 20-40+ iterations before delivery, constantly refining against our client’s writing guidelines, marketing best practices, and our own quality standards. The result is humanized content that performs better, period.

    Although AI has created many efficiencies within our processes, it hasn’t changed our rigorous commitment to producing quality marketing assets.

  • While we don't guarantee specific outcomes, our clients consistently report both tangible and intangible wins from working together.

    The measurables: Increased conversions, organic traffic growth, increased engagement, and longer time spent on page.

    The immeasurables: Easier sales conversations with best-fit prospects, less time explaining what they do, and newfound confidence in how they present themselves to the world.

    Our collaboration provides significant peace of mind to our clients who trust their content production is well taken care-of, with positive results that can be proudly reported up the chain of command.

  • Relationships are the core of what we do and how we do it. As a micro agency, we're small by design—it lets us pour genuine care and attention into every client partnership.

    You'll meet directly with our founder, who provides project management and proactive communication every step of the way. We keep our client roster intentionally selective, only partnering with businesses where we know we can deliver meaningful results. We value proactive communication, transparency, unwavering quality standards, and the ability to be responsive to client needs as they shift/evolve.

    We're not interested in transactional relationships. We're here for the long haul.

  • You know the old "cheap, fast, good—pick two" axiom? We deliver very good, relatively fast content. That means we're not the cheapest option (and frankly, clients looking for rock-bottom prices aren't an ideal fit).

    With 120+ clients' worth of experience, we price ourselves north of center but never at the very top of the market. For us, it's about delivering maximum value for your investment. And we only work with clients who are ready to properly invest in quality marketing assets.

    We offer flexible pricing based on volume and longevity. Our payment terms are typically a 50% deposit upfront, with the final 50% due upon completion.

    Need a more flexible payment arrangement? No problem, let’s talk.

  • Typically 1-2 months, though it varies by season. For instance, full website copy projects can take 6-8 weeks to complete, so if you have a January launch date, we’ll need to get started in September/October.

    If you’re already a client of ours, we’re happy to offer priority flexibility for those "I need this yesterday" moments when our schedule allows. :)

  • Absolutely. We've partnered with dozens of SEO strategists, brand designers, web designers, and agencies over the years. We’re highly fluent in typical workflows, project management best practices, and QC.

    Need recommendations for great service providers in specific areas of branding and marketing? We’d be happy to refer you to one of our trusted, vetted referral partners.

    Want to explore partnership possibilities? Let's grab a virtual coffee.

Ready to reclaim your time and get results-driven content you can rely on?

Let's talk about how we can support your content needs.

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