Clarify your message.
Own your narrative.
Wordplay Creative is a Canadian content and communications consultancy that helps growing companies build authority, connect with the right audiences, and drive measurable results.
Trusted by leaders and teams at:
Strategic content for companies that want to lead, not follow.
Whether you need foundational messaging, website copy, or ongoing SEO/AEO content, we bring the thought and expertise to make it happen. No hand-holding required.
Who we work with:
Growing Companies
We translate complex ideas into clear, compelling messaging that moves the needle.
Marketing Leaders
We act as an extension of your in-house team, executing your content strategy to the highest standard.
Agencies & Consultancies
We provide reliable content support so you can keep delivering the results you're known for.
What we do:
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Foundational narrative work that sharpens how you talk about what you do and why it matters.
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Authority-building content that ranks, resonates, and repurposes across channels.
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Strategic messaging that clarifies your value and converts visitors into clients.
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Proof-driven content that builds credibility and shortens sales cycles.
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Relationship-building content that moves prospects through the funnel.
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Polish and QC your in-house work.
Since 2020, we've completed 45+ website copy projects and served 120+ clients, from early-stage startups to multinational teams across B2B SaaS, consumer goods, and professional services.
Results our clients typically see:
Increased organic traffic and engagement
Stronger positioning in competitive markets
Shorter sales cycles
Increased confidence talking about what you do
Increases in organic blog views,
like the 237% year-over-year growth we achieved for event management software EventUp Planner.
Successful product and program launches, leading to ambitious sales targets met during launch week for Adrian Per Content College.
Audience growth like scaling The Peak's newsletter from 70K to 100K+ subscribers in 1Y, preparing them for a successful $5M acquisition.
Julia Falci, Former Growth Marketing Manager @ Attendease (now EventUp Planner)
“We had a fantastic experience working with Wordplay Creative. The communication with the team was clear and responsive, which made the entire process run smoothly. The quality of the content was excellent, only needing minor (or zero) revisions. The onboarding process was thorough and a great way to kickstart the partnership and make sure we are aligned in our goals. Great quality and great customer service!"
Emily Oborne, Brand Manager @ Kraft Heinz Canada
"I contracted [Wordplay] … to support Ethical Bean’s website refresh and transition to e-commerce. Ordinarily I would handle the copywriting myself, but as strategic priorities increased it became imperative for me to find a reliable copywriter I could trust with the Ethical Bean tone of voice. Victoria impressed me with her deep, almost intuitive understanding of the Ethical Bean brand, and she was able to really complement the website copywriting process with strong, on-brand writing. I decided to hire her for our email newsletter content as well, and she really shone with our values-driven content. I would hire Victoria and Wordplay Creative again in a heartbeat.”
Alex Blumenstein, Co-Founder @ The Peak
"Wordplay Creative was an integral part of our advertising operations. With the trust and confidence of quality subcontractors supporting us, we were able to scale our operations and increase our daily newsletter subscribers from 70,000 to over 100,000 in under a year. Wordplay in particular provided nimble, responsive copywriting support; they were easy to work with, reliably met deadlines, and identified opportunities to streamline our internal processes.”
FAQs
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We use AI to streamline research and iteration, but the strategic thinking, editorial discernment, and quality control come from our team. The result is content that performs better because it's built on experience and taste level, not just prompts.
To pull the curtain back a little, a quality blog post that checks all the boxes (for SEO/GEO, user experience, conversion optimization, etc.) takes our team 4-5 hours to create from start to finish, even with AI assistance. We go through 20-40+ iterations before delivery, constantly refining against our client’s writing guidelines, marketing best practices, and our own quality standards.
The result is humanized content that performs better, period.
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Our clients consistently report both tangible and intangible wins from working together.
We've helped clients increase conversions, shorten sales cycles, grow organic traffic, scale subscriber bases, and establish themselves as category leaders.
But also: easier sales conversations, less time explaining what you do, and confidence in how you present your business.
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We're small by design. You work directly with our founders, who provide project management and proactive communication throughout. We keep our roster intentionally selective, partnering only with companies where we can deliver meaningful results.
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We deliver high-quality work, fast. This means we're not the cheapest option (and frankly, clients looking for rock-bottom prices usually aren't a fit). With 120+ clients' worth of experience, we price ourselves competitively to deliver maximum value for your investment.
Typical project terms are 50% upfront, 50% on completion. Flexible arrangements available.
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Typically 1-2 months. Website projects take 6-8 weeks, so you’ll need to plan accordingly for launch dates.
Existing clients get priority flexibility when our schedule allows.
Ready to get started?
Let's talk about how we can support your content and communications needs.