You’re the expert.
We make sure your audience knows it.
Our content writing agency produces high-quality marketing assets your audience easily understands so they stop comparing options and start working with you.
Trusted by founders and teams at:
Agile content writing & copywriting
for growth-focused companies.
Wordplay Creative is a Canadian content writing agency that helps drive results through publication-ready marketing assets without endless revisions or handholding.
High-quality content production
you can set and forget.
Here’s why clients choose to work with Wordplay Creative:
Less stress, more efficiency.
Your time is valuable.
AI tools are revolutionizing marketing—but leveraging them beyond generic, robotic-sounding output still takes time you don’t have.
Our experienced writers use AI intelligently to streamline the mechanical aspects of the writing process. More time for strategy, nuance, and creativity means higher quality, better performing content for you—without the hassle and frustration.
Agile & adaptable.
Get a productive content partner without ramp-up delays.
We hit the ground running. We’ve designed our onboarding process to get up speed on your company quickly, integrate with your existing systems and processes, and start producing content at the speed your business moves.
Reliable & proactive.
No missed deadlines. Minimal revisions. Proactive communication, always.
With years of experience and proven systems and processes, we champion your content needs from start to finish so you can focus on strategic priorities.
Plus, we handle everything with the consistency and transparency you'd expect from an internal team—minus the overhead.
Quality-obsessed.
We sweat the details others miss.
Every piece we write considers SEO/GEO best practices, conversion principles, UX, and consumer psychology.
We research thoroughly, fact-check for accuracy, edit for clarity, and refine until the content meets both your standards and ours.
You know what great content can do for your business. Finding time to create it? That's another story.
Whether you're a marketing leader juggling multiple projects, or a founder wearing too many hats, you need more than just another freelance writer. You need a content partner who gets it—someone who can take the brief and run with it, no hand-holding required.
That's where we come in.
We're here to take content writing and copywriting completely off your plate, with as much or as little collaboration as you prefer.
For marketing teams, we’re your extended bench of writers who understand your brand voice, meet your deadlines, and deliver content that actually performs.
For founders, we're your content department—managing the entire process so can focus on strategy, sales, and everything else that needs your attention.
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Strategic blog content showcases your expertise, builds trust, and drives engagement.
Our writers deliver consistent, compelling articles that provide valuable education to your audience.
Regular blog content helps you establish topical authority, build trust with your audience, and generate qualified leads—all without the stress of maintaining a content calendar yourself.
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Your brand needs a distinct voice.
We craft messaging guidelines that capture who you are and what makes you different—from taglines to voice and tone guides.
A cohesive verbal identity gives your entire team clarity on how to communicate, ensures consistency across all marketing channels, and helps you stand out in a crowded market where everyone sounds the same.
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Clear, compelling website copy converts visitors into customers.
We craft strategic messaging that clarifies your value, connects with your audience, and drives action throughout every page.
The result is less time explaining what you do, more qualified leads, and higher conversion rates. Your website does the heavy lifting 24/7.
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Well-written case studies do the selling for you.
We interview your clients, uncover results, and create stories that turn skeptics into believers.
This gives you powerful social proof that shortens sales cycles, overcomes objections automatically, and helps close deals—even when you're not in the room.
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Stay connected without the constant scramble.
We write email sequences that nurture leads and newsletters that your readers actually want to open.
This allows you to build relationships on autopilot, showcase your expertise regularly, and turn subscribers into loyal customers—all while you focus on running your business. -
Need a fresh set of eyes?
We polish your drafts into publication-ready content, refining for clarity and tone, strengthening your message, and humanizing AI-generated text.
This saves you hours of revisions, ensures your content resonates with readers and ranks better, and gets your projects across the finish line with confidence.
The result is consistent, compelling content that works as hard as you do—without the stress, overwhelm, or late nights trying to do it yourself.
Translate your expertise
into content that connects.
We learn to speak your language and translate it into powerful, persuasive messaging that makes your value instantly clear to your audience.
Marketing Leaders
We act as an extension of your in-house team and seamlessly execute your content strategy to the highest standard.
Marketing Agencies
Your agency gets results. Bring on trusted content partners to continue delivering the high-quality experience you’re known for.
Business Owners
Take your marketing to the next level with content that asserts your value and provides accessible education about your offerings.
Julia Falci, Former Growth Marketing Manager @ Attendease (now EventUp Planner)
“We had a fantastic experience working with Wordplay Creative. The communication with the team was clear and responsive, which made the entire process run smoothly. The quality of the content was excellent, only needing minor (or zero) revisions. The onboarding process was thorough and a great way to kickstart the partnership and make sure we are aligned in our goals. Great quality and great customer service!"
Emily Oborne, Brand Manager @ Kraft Heinz Canada
"I contracted [Wordplay] … to support Ethical Bean’s website refresh and transition to e-commerce. Ordinarily I would handle the copywriting myself, but as strategic priorities increased it became imperative for me to find a reliable copywriter I could trust with the Ethical Bean tone of voice. Victoria impressed me with her deep, almost intuitive understanding of the Ethical Bean brand, and she was able to really complement the website copywriting process with strong, on-brand writing. I decided to hire her for our email newsletter content as well, and she really shone with our values-driven content. I would hire Victoria and Wordplay Creative again in a heartbeat.”
Alex Blumenstein, Co-Founder @ The Peak
"Wordplay Creative was an integral part of our advertising operations. With the trust and confidence of quality subcontractors supporting us, we were able to scale our operations and increase our daily newsletter subscribers from 70,000 to over 100,000 in under a year. Wordplay in particular provided nimble, responsive copywriting support; they were easy to work with, reliably met deadlines, and identified opportunities to streamline our internal processes.”
Frequently Asked Questions
Content Writing & Copywriting Services
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We're sophisticated, thoughtful users of AI tools. We leverage AI to streamline the mechanical aspects of the writing process and to create efficiencies when it comes to research, briefing, and iteration. But it's our years of marketing experience, critical thinking, and discerning taste that transform AI’s raw output into compelling content that truly connects with a given audience.
To pull the curtain back a little, a quality blog post that checks all the boxes (for SEO/GEO, user experience, conversion optimization, etc.) takes our team 4-5 hours to create from start to finish, even with AI assistance. We go through 20-40+ iterations before delivery, constantly refining against our client’s writing guidelines, marketing best practices, and our own quality standards. The result is humanized content that performs better, period.
Although AI has created many efficiencies within our processes, it hasn’t changed our rigorous commitment to producing quality marketing assets.
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While we don't guarantee specific outcomes, our clients consistently report both tangible and intangible wins from working together.
The measurables: Increased conversions, organic traffic growth, increased engagement, and longer time spent on page.
The immeasurables: Easier sales conversations with best-fit prospects, less time explaining what they do, and newfound confidence in how they present themselves to the world.
Our collaboration provides significant peace of mind to our clients who trust their content production is well taken care-of, with positive results that can be proudly reported up the chain of command. -
Relationships are the core of what we do and how we do it. As a micro agency, we're small by design—it lets us pour genuine care and attention into every client partnership.
You'll meet directly with our founder, who provides project management and proactive communication every step of the way. We keep our client roster intentionally selective, only partnering with businesses where we know we can deliver meaningful results. We value proactive communication, transparency, unwavering quality standards, and the ability to be responsive to client needs as they shift/evolve.
We're not interested in transactional relationships. We're here for the long haul.
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You know the old "cheap, fast, good—pick two" axiom? We deliver very good, relatively fast content. That means we're not the cheapest option (and frankly, clients looking for rock-bottom prices aren't an ideal fit).
With 120+ clients' worth of experience, we price ourselves north of center but never at the very top of the market. For us, it's about delivering maximum value for your investment. And we only work with clients who are ready to properly invest in quality marketing assets.
We offer flexible pricing based on volume and longevity. Our payment terms are typically a 50% deposit upfront, with the final 50% due upon completion.
Need a more flexible payment arrangement? No problem, let’s talk. -
Typically 1-2 months, though it varies by season. For instance, full website copy projects can take 6-8 weeks to complete, so if you have a January launch date, we’ll need to get started in September/October.
If you’re already a client of ours, we’re happy to offer priority flexibility for those "I need this yesterday" moments when our schedule allows. :)
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Absolutely. We've partnered with dozens of SEO strategists, brand designers, web designers, and agencies over the years. We’re highly fluent in typical workflows, project management best practices, and QC.
Need recommendations for great service providers in specific areas of branding and marketing? We’d be happy to refer you to one of our trusted, vetted referral partners.
Want to explore partnership possibilities? Let's grab a virtual coffee.
Ready to reclaim your time and get results-driven content you can rely on?
Let's talk about how we can support your content needs.